How often should a listing agreement be reviewed?

A listing agreement should be reviewed periodically, particularly in response to changes in the real estate market. This approach is essential because market conditions can fluctuate significantly due to various factors such as economic trends, interest rates, and seasonal variations in real estate activity. Regular reviews allow agents and clients to adjust strategies, pricing, and marketing efforts to align with current market realities, ensuring that the property remains competitive and appealing to potential buyers.

While reviewing a listing agreement every day, every month, or at the close of each sale might seem practical, these frequencies do not account for the dynamic nature of the real estate market. Daily or monthly reviews may lead to unnecessary adjustments or anxiety over minor changes, while only reviewing at the close of each sale could mean missing critical opportunities for improving the listing’s effectiveness during the sales process. Thus, a periodic review based on market changes is the most strategic approach, enabling effective adaptation to ongoing conditions.