What must licensees do to avoid unfair trade practices in Virginia?

To avoid unfair trade practices in Virginia, licensees must provide accurate and truthful information in marketing. This requirement is essential because it ensures that consumers are not misled or deceived about the properties and services offered. Maintaining honesty in advertising builds trust between the licensee and the client, which is a cornerstone of ethical business practices within the real estate industry.

Providing accurate information helps to create a level playing field in the market, allowing consumers to make informed decisions. It also aligns with the legal obligations that real estate professionals have under Virginia's real estate laws. By adhering to these standards, licensees can protect themselves from legal repercussions and enhance their professional reputation.

In contrast, any approach that involves high pricing without transparency, deceptive advertising methods, or limited communication with clients can lead to misunderstandings, dissatisfaction, and ultimately harm both the client and the licensee's career.